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Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is the process of improving your website or landing page experience based on visitor behavior to increase the percentage of visitors who complete a desired action (e.g., making a purchase, filling out a form). CRO involves understanding how users navigate your site, what actions they take, and what’s stopping them from completing your goals.

Conversion Rate Optimization Strategies

Improve Website Speed: Ensure your site loads quickly to reduce bounce rates and improve user experience. Use tools like Google PageSpeed Insights to identify and fix speed issues.

Optimize Calls-to-Action (CTAs): Make CTAs prominent, clear, and compelling. Test different CTA text, colors, and placements to see what works best.

Enhance Mobile Experience: Ensure your site is fully responsive and provides a seamless experience on all devices. Simplify navigation and forms for mobile users.

Reduce Form Fields: Simplify forms to reduce friction and increase submission rates. Ask only for essential information.